Daily Blog

[Daily Blog]

Digital Marketing: Top 5 Tips for Small Businesses

If there is one industry that has undergone a revolution and disruption in the past decade, it is marketing. There has been a huge change in how businesses market their products and services. Most businesses today have an online presence, generating leads and sales through discovery in search engines. And many have moved to sell their products online on eCommerce platforms. The ongoing COVID-19 pandemic has further transformed eCommerce like never before.

Digital marketing has transformed how businesses develop and implement their marketing strategy. A decade ago, television, print, radio, billboards, and direct mail dominated the industry. Today the emphasis is on reaching consumers through the digital world. Businesses across the world are struggling to keep up to speed with the pace of change and technological advances in the digital space.

While digital marketing has posed fresh challenges to small businesses, it has also helped to level the playing field in a competitive marketplace. A large part of remaining competitive as a small business in the digital marketing industry is learning to harness the power of the internet.

Here we provide with top 7 tips to help your business succeed in the digital world.

1. Get Your Basics Right

Does your business have a website? If you answered yes, congratulations. If your answer was no, get one built right away. You do not have to spend thousands of dollars to build a website. You could either use one of the many online website builders or hire a freelancer to build the website for you. Nevertheless, the one thing you need to make sure is that your website is mobile-friendly. With more and more people using their mobile devices, it is critical that your website loads well on mobile devices. 

When you have your new website, consider local business directories to list your business. They help customers to find you, and also generate links to your website which can help with your SEO.

2. Differentiate Yourself

As a small business leader, you will never compete in marketing budgets with your bigger competitors. The only way you will compete is by differentiating yourself and positioning yourself in the digital world. Research your competitors and find out ways to differentiate yourself. Say you offer plumbing services. Can you offer something unique that your competitor cannot? Perhaps you can offer a 24-hr service. The bottom line is think creatively about differentiating.

3. Understand and Use SEO

Having a website and differentiating yourself is only half the job done. On the internet, you must make sure people find you. This is where SEO or search engine optimization comes in. SEO is all about improving your search engine ranking result and making it easier for consumers to find your products and services online. Good website design and SEO will give you the edge you need to succeed in the digital space.

4. Develop an Email Marketing Plan

In this era of text messaging and WhatsApp, email is still relevant. Email remains one of the most effective digital marketing tactics out there and offers several benefits to small businesses. Having said that make sure not to overdo it. Email marketing for small businesses is not about trying to sell something, it is about providing value to your customers and then offering them your products and services.

5. Partner with Local Influencers

Influencer marketing is one of the guerrilla tactics that small businesses can use to compete and succeed in the digital marketplace. Cooperating with the right influencer for your niche can make a vast difference in your sales volumes and customer base. Research the micro-influencers, and online executive learning platforms in your industry and partner with them to target your focused prospects.

[Daily Blog]

8 Reasons to Pursue a Career as an Electrician

The job market is changing. The unemployment rate is rising. People are taking too long before landing on their dream job even after completing their college education. As a result, high school graduates are finding it hard to choose between enrolling in college, attending a trade school, or beginning a career.

With so many potential directions to take, everyone still expects one to attend university. If you are among the few high school graduates who want to take a local job instead of enrolling in a university and later spend years looking for a job, here are some of the reasons why you should consider becoming an electrician.

1. No worry about finding a job

The demand for professional electricians today is higher than ever before. The Bureau of Labor Statistics ( BLS) estimates that jobs for electricians will increase by 14 percent in the next ten years. This growth pace is much faster than in other fields.

The reason for the growing demand for electricians is the increasing demand for their services. Almost everyone depends on electricity, and new electrical technologies are emerging every day. When business owners and homeowners want to implement the new electrical technologies in their buildings, they look for trained electricians to carry out the work.

The other reason for the increasing demand for electricians is the fact that the long-time electricians are now retiring. They won’t be working for long, but their clients still require their services. New and young electricians are needed to replace them. After completing your training, you will be working in a career that is offering excellent job security.

2. You will earn a comfortable salary

Electricians are the most well paid among all trade professionals. The average salary for an employed electrician is £32,805, which is about £2,000 higher than that of a plumber. Your salary will also increase as you gain more experience. You may start with as low as £19,000 or £20,000, but after gaining in-job experience, your salary can get up to £70,000. You have a chance to supplement your salary by investing in an inspection and testing course, becoming approved with a JIB Card, working overtime, or going self-employed. How much electricians earn depends on several factors, but the more you work hard and progress in your career, the more you will be earning. If you decide to go the self-employed way and start your own business, there is no limit on how much you can earn in a year. It will depend on your skills and expertise in the field.

3. Choose between several career paths

Becoming an electrician provides you with many career opportunities. You will have a chance to choose a career that suits your personality. Some of the things that electricians do include electrical installation at a new construction site, repairs, and upgrades for homeowners and companies, and union work. As an electrician, you have an opportunity to change your career track down the road or stick to one and work on advancing your skills to increase your earning. You might begin your electrical career as a service technician but end up getting a promotion to a manager after working for some years.

4. New challenges every day

Electrical work is not monotonous. If you are not looking for a career that will have you working in front of a desktop for the rest of your time, becoming an electrician may be the best option for you. Electricians spend a few hours doing paperwork or desk-based work. They spend most of their time in the field. Today you might be repairing an electrical panel at a warehouse, while tomorrow you might be wiring a new home or warehouse. If you are a good problem solver that likes meeting new people and working with your hands to get things done, becoming an electrician is the best career option for you.

5. Cheap training

One of the reasons why many high school graduates are not enrolling for a college degree is because of the high tuition fee. They don’t want to end up struggling to pay their student loan later in life. Trades schools have come to their rescue. They are providing high school graduates with an affordable way of gaining the skills necessary to become an electrician. In most trade schools, you can complete an electrical course in one year or less.

If you don’t have enough money to fund your training, there are some financial aid options available for you. Completing the course in a year means that you won’t have a huge student loan to pay by the time you are graduating. Trades schools also offer several class schedule options to make it possible for students to work while still studying.

6. Be your own boss

Many electricians are self-employed. If you don’t want to spend your entire life working under someone’s supervision, becoming an electrician will open up your doors to owning and managing your own business. You may have to be employed for some years to earn the capital that you need to start your own business.

7. You will learn a specialized skill

Many people respect electricians because they have a skill set that many people don’t have. Once you learn the skills, they will see you through until the end of your life. Your friends and colleagues will be seeking electrical help and advice from you. Electrical work is also not monotonous or repetitive. You will be facing and solving new electrical problems every day. To become a smart and professional electrician, you will need to have the ability to think critically and solve complex issues.

8. You can choose where and when to work

Becoming an electrician is much different from becoming an accountant, lawyer, or teacher. It gives you the freedom to choose when and where you want to work. Electricians are needed everywhere. You don’t have to move to another city or country to find a job unless you want to. Becoming an electrician allows you to choose a job with a schedule that works for you. Many electricians work from 9 a.m to 5 p.m which translates to 40 hours a week.